Marketing Director (m/f/d) (Barsinghausen)

At Lyreco, we believe in working together for tomorrow, which
means constantly looking to innovate and evolve so that our
employees, customers and business continue to grow and develop. We
believe in a culture that values our employees and inspires them to
be the best they can be and our core values of passion, excellence,
respect and agility play a key part in this. Through a perfect
blend of people, technology and our corporate social responsibility
strategy, our future looks bright.

Job Description

We are looking for our new Marketing Director to join us
at our HQ in Hannover, Germany. You will be a key member of
our Senior Management Team and play an integral in evolving the
marketing organisation by progressing forward on our digital and CX
journey, whilst balancing the needs from product orientated angle.
This will be achieved through effective people leadership and
developing the Marketing function through digitalization and our
wider multichannel strategy.

The Marketing Director holds ultimate responsibility for
the organisations marketing activities and oversees the development
and delivery of a fully integrated marketing strategy for the
business. Reporting to the Managing Director and with a dotted line
to the Group Marketing Director, the main duties are: –

Main scope and responsibilities

• Develop and implement the marketing strategy for the brand,
  categories, for new and existing products, services and
  solutions.
• Create a marketing awareness within the local leadership teams,
  with the scope to enhance Marketing Performance Management.
• Leverage marketing best practices and strategies to ensure the
  development of a consumer grade experience.
• Support the digital transformation of the company and the
  evolution of the marketing teams (both product and market
  communication).
• Overseeing implementation of the Marketing strategy from
  Category Management approach including pricing strategies, strong
  negotiation skills, vendor management and digital marketing.
• Managing and developing the supplier portfolio in close
  collaboration with the Supply Chain team.
• Strong focus on market operations and demand generation.
• Maximise Customer Portfolio segmentation usage by taking
  benefit from statistics regarding market development; UX feedback,
  acquiring and analysing data; consulting with internal and external
  sources.
• Provide short- and long-term market forecasts and reports by
  directing market research collection, analysis, and interpretation
  of market data.
• Working closely with the company’s Sales team; enabling them to
  meet their commercial and objectives by providing them with
  appropriate tools, e.g. Web presence, E-Commerce, SEO/SEA,
  etc..
• Manage social media presence, content marketing and direct
  programs to improve social media reputation and recognition
  (multichannel communication).
• Strong Leadership competence, to lead the marketing team and
  drive their employee experience.
• Contribute to the global marketing director community and
  support global initiatives.
• Develop professional and technical knowledge by attending
  educational workshops; reviewing professional publications;
  establishing personal networks; participating in professional
  societies.
• Develop the marketing team members by providing information,
  educational opportunities, and experiential growth
  opportunities.

Person profile

If your passionate and experienced in marketing in the areas
mentioned, and have a strong desire to create the best people
experience, whilst leading a fully integrated strategy, we would
like to hear from you. You will also have the following:

• Bachelors or Master’s degree in Marketing
• A strong knowledge of digital marketing &UX
• Hands on approach
• Proven track record in designing and implementing Marketing
  Strategies in a corporate environment. B2B is an advantage.
• Strong leadership and people skills
• Excellent English & local language ability
• Strategic Thinking & influencing
• Confident, driven and dynamic approach to leadership